Lasso up for big adventure and capture cowboy culture in places like Oklahoma City, Fort Worth and Dallas. Catch a rodeo or watch a real-life cattle drive. Visit museums dedicated to the frontier spirit that shaped the American West. Invest in your very own cowboy attire, from custom boots to stately Stetsons, and bite into a juicy sirloin or some
Experience the vivid desert landscapes and vibrant cities of America’s Southwest. Glide by towering red rocks, gaping canyons, giant cacti, Joshua Trees and Ponderosa Pines. Taste unique Southwestern flavors in the award-winning restaurants of Phoenix and Tucson.
Discover thriving arts communities in Sante Fe and Albuquerque or revisit vintage Americana in places like Flagstaff and Gallup, New Mexico.
The Heart of America
Open the door to new and exciting ways of looking at America the beautiful. Travel to the heart of the heartland, where sprawling wheat fields span the horizon and small towns dot the landscape.
Chicago - Albuquerque - Los Angeles
Immerse yourself in the stunning geography and iconic images of an old Western. Watch the sun rise over the Grand Canyon and set on Sedona’s red cliffs. Discover nature’s breathtaking artistry in the Painted Desert. Retrace the Santa Fe Trail. Glide past expansive plains and cross the Continental Divide to reach the glistening waters of the Pacific.
"This landscape is animate: it moves, transposes, builds, proceeds, shifts, always going on, never coming back…"